The yin and yang of sales

Some people may be able to ‘sell ice to Eskimos’ and others may be ‘born salespeople’, but I tend to disagree with the notion that great sales people are only born and cannot be made.

I believe that anybody who is passionate and believes in their product will inspire others to buy.

Furthermore, a natural ability to build relationships, through an empathic ability to identify people’s needs and wants (even when they cannot voice them!) will also close many a deal.

So all of these traits will bode well for a sales person’s potential to generate revenue.

However, I have also worked with many competent sales people who achieve solid results largely through hard work and discipline. These people may not necessarily be ‘naturals’ when it comes to relationship building and management, but their persistent dedication often gets them across the line.

I always hesitate to generalise, however perhaps we can conclude that there are at least two distinct ‘types’ of high achieving sales people. Leaving each ‘type’ with a variety of skills that can still be developed. Indeed, to be a truly great sales person, I believe people need to use tools from a variety of sources, with a range of leaders and mentors.

Sometimes this means training yourself (or being trained!) to go against a natural inclination. Good sales people who are strong on relationships can be coached in disciplined processes. And good sales people who rely on top notch systems can have their people skills developed, by good managers and training.

Having a mix of these natural skills sets in your sales team can only help. Companies that develop a range of attributes in their team may just elevate their sales from good to great.

What do you think makes for a great sales person?